Social Outcasts in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

Social Outcasts in Of Mice and Men   In the novel Of Mice and Men create verbally by John Steinbeck, a variety of characters ar present, although, not all fit in.  Two of the strongest examples are Crooks, and Curleys Wife.  Throughout the novel, they are portrayed as hearty outcasts in whatever they did. Another good example is Lennie, mainly because of his mental condition.  All three are treated in a cruel flair at one point or another in the novel.       Crooks is an older black man with a crooked back, who lives by himself in the barn.  He was asked not to bother the whites, and to stay out of their way, and so therefore he requests that no one bother him.  cosmos the only African American on the ranch, the referee begins to question racism and prejudice.  Were the others racist toward Crooks?  Not necessarily, they just didnt allow him to hang out in the bunkhouse with them.  At one point in the novel, Crooks talks of how solitary he gets, and how a man goes insane without anyone to talk with.  He says this to Lennie         Spose you didnt have nobody. Spose you couldnt go into the bunkhouse and play curious cause you was black. Howd you like that? Spose you had to sit out here an necessitate books. Sure you could play horseshoes till it got dark, but then you got to read books. Books aint no good. A computed tomography needs somebody-to be near him. A blackguard goes nuts if he aint got nobody. Dont make no difference who the guy is, longs hes with you. I suppose ya, I tell ya a guy gets too lonely an he gets sick (pg.s 72-73)     Even if nobody treated him like an outcast, or in other words called him a nigger and pushed him around, he had to feel like one. The above quote explains what Crooks felt loneliness could do to a man.       The other men on the ranch withal treat Curleys wife, who is never given a name, poorly .  She is constantly looking for attention and flirting with them, and this turns them off immensely.  The fact that she is the only woman in Social Outcasts in John Steinbecks Of Mice and Men Steinbeck Of Mice and Men Essays Social Outcasts in Of Mice and Men   In the novel Of Mice and Men written by John Steinbeck, a variety of characters are present, although, not all fit in.  Two of the strongest examples are Crooks, and Curleys Wife.  Throughout the novel, they are portrayed as social outcasts in whatever they did. Another good example is Lennie, mainly because of his mental condition.  All three are treated in a cruel manner at one point or another in the novel.       Crooks is an older black man with a crooked back, who lives by himself in the barn.  He was asked not to bother the whites, and to stay out of their way, and so therefore he requests that no one bother him.  Being the only African American on the ranch , the reader begins to question racism and prejudice.  Were the others racist toward Crooks?  Not necessarily, they just didnt allow him to hang out in the bunkhouse with them.  At one point in the novel, Crooks talks of how lonely he gets, and how a man goes insane without anyone to talk with.  He says this to Lennie         Spose you didnt have nobody. Spose you couldnt go into the bunkhouse and play rummy cause you was black. Howd you like that? Spose you had to sit out here an read books. Sure you could play horseshoes till it got dark, but then you got to read books. Books aint no good. A guy needs somebody-to be near him. A guy goes nuts if he aint got nobody. Dont make no difference who the guy is, longs hes with you. I tell ya, I tell ya a guy gets too lonely an he gets sick (pg.s 72-73)     Even if nobody treated him like an outcast, or in other words called him a nigger and pushed him around, he had to feel like one. Th e above quote explains what Crooks felt loneliness could do to a man.       The other men on the ranch also treat Curleys wife, who is never given a name, poorly.  She is always looking for attention and flirting with them, and this turns them off immensely.  The fact that she is the only woman in

The Life Of Walt Disney & The Grimm Brothers Essay -- essays research

Walt Disney and Jacob and Wilhelm GrimmWalt Disney and the Grimm Brothers used their talents, and, with help, became about of the most famous childrens literature writers and business owners of all time. many another(prenominal) children have read Grimm Brothers fairy tales and watched Walt Disneys films and cartoons. The creators have used their tales, films, and cartoons not only when during their lives, but even now.Walter Elias Disney was born on December 5, 1901 to a German-Irish-Canadian-American family who lived in Chicago, Illinois. He had three brothers and one sister. His mother was a German-American woman named Flora Call Disney. His father was an Irish-Canadian man named Elias Disney (Encarta Encyclopedia 2).After a fewer years, Elias Disney moved his family to a farm near Marceline, Missouri. This was when Walt started taking an interest in drawing and developed a love for animals. He sold his first sketches to some of his neighbors when he was seven years old (Enca rta Encyclopedia 2).Jacob Ludwig Carl Grimm and Wilhelm Grimm in Hanau, Germany. Jacob was born on January 4, 1785 and Wilhelm on February 24, 1786. Their parents were Philipp Wilhelm Grimm and Dorothea Grimm. Philipp and Dorothea had nine children together. In 1971, the Grimm family moved to Steinau. Five years later, in 1976, Philipp Wilhelm Grimm died at the age of 44. At this time, Jacob was eleven years old and Wilhelm was about to be ten (Grimm Brothers Home Page 1).In 1910, the Disney family moved to Kansas City. Walt helped his fathers newspaper distribution business by delivering newspapers. Walt attended Benton School, and occasionally surprised his teachers with his talent for drawing and acting. (Disney A to Z, 143) The family moved back to Chicago where Disney would attend McKinley laid-back School for one year. During this time, he worked on the school newspaper doing drawing and photography. He also attended the Academy of Fine Arts at dark (Disney A to Z 143).The G rimm Brothers first school was called Lyceum Fridericianum in Cassel, Germany. The school had seven different classes and was used to work up people for college. The four upper served to prepare for the university while pupils of the three lower ones did not aim at further academic studies. Unfortunately, Preceptor Zinckhans lessons had not been enough for Jacob and Wilhelm. Jacob was admitted to the lowest form only while... ... company when Frank Wells died. (Encarta Encyclopedia 4)The Grimm Brothers folktales are still read by little children today. And without some help from Walt Disney, some tales may have neer been heard of. Some of their most famous tales are Snow White, Cinderella, Rumpelstiltskin, Beauty and the Beast, Sleeping Beauty, and many other tales.Walt Disneys has had and still is having a large prepare on television and writing today. He has made very memorable films. Many people forget remember this 20th century folk admirer and legend for many years to com e.Both the Grimm Brothers and Walt Disney were very talented. They both have given people many different stories and have taught many lessons in their stories. They will always be remembered in history.Works CitedAshliman, D.L. Grimm Brothers Home Page. 28 Jan. 2001http//www.pitt.edu/dash/grimm.htmlGrant, John Walt Disneys Animated Characters Toronto Fitzhenry & WhitesideLimitedMichaelis-Jena, Ruth The Brothers Grimm New York Washington Praegar Publishers, 1970Smith, Dave Disney A to Z New York Hyperion 1998Walt Disney Company, The Microsoft Encarta 2000 Encyclopedia. CD-ROM. 2000 ed. Redmond Microsoft, 2000

Schizophrenia :: Schizophrenics Psychiatry Disorder

Schizophrenia is not a single distemper, but a broad category of mental illnesses. Schizophrenia is a psychiatry disorder where several structural disturbances occur in the brain. It normally takes place in the temporal role and frontal lobes, changing the neural systems and affecting the neurotransmitters in charge of controlling the functioning that takes place in these areas. It is not a structural brain disease that shows up early on X-rays CAT scans, or EEGs. Schizophrenics also have defects in the handling of amino acids.Schizophrenia usually affects men while they are young and women later in their lives. Schizophrenia often starts out very slowly and progresses to a severely disabling mental illness. Early Schizophrenics tend to work through spontaneous dream like episodes with material that resembles art, myth poetry, and B-movies. Many Patients also show negative symptoms, such as decreased emotional arousal, mental activity, and kind drive. Schizophrenia is often conf used with split personality, but it is not the same, Though in reality dementia praecox means split mind. Many scientists mean there are four types of schizophrenia. First of all there is the simple or undifferentiated type, which is characterized by a gradual reduction in the away relations and interests. Next there is the hebephrenic or disorganized type, it is characterized by delusions and false perceptions. Then there is the catatonic type in which there is a state of inactivity and striking motor skills. Last there is the paranoid type which usually arises later in life, which is associated with illogical thinking, delusions of persecution ,or of grandeur. While these four particular types have not been universally accepted, it is the approach most commonly accepted by most psychiatrists.Schizophrenia crosses all socioeconomic, cultural, and racial boundaries. Different theories of the beginning of schizophrenia have centered on anatomical, biochemical, psychological, soci al, genetic, and environmental cause. The general view is that the schizophrenic types of reaction result from faulty adjustments to a variety of underlying conditions that may be either physical or psychological, or both. Treatments for schizophrenia may include replacing food with ENF, fortified with higher than usual intake of vitamins such as B1, B3, B6, B12, and mineral intake.

The Schoolchildren’s Blizzard Analysis Essay -- children’s blizzard, sn

At 1242 p.m. the beam was perfectly tranquil for about whiz minute the next minute the sky was completely overcast by heavy black clouds which, for a few minutes previous, had hung on the western and north horizon, and the wind veered to the west and blew with such violence as to render the position of the observer on the roof unsafe. The air was immediately alter with reversal as fine as sifted flour (Potter). No one expected the blizzard that would soon come rolling over to create both(prenominal) of the unfortunate deaths. Now, the questions atomic number 18 what exactly happened during the storm, how are snowstorms created, and what damages it caused.On January 12, 1888, the Childrens Blizzard hits part of the Northwest Plains. This blizzard is also known as the Schoolchildrens Blizzard or Schoolhouse Blizzard (Potter). The name is associated with schoolchildrens because it was mostly children trying to go back home, that froze to death along their way. It was such a ch arming day, just wish well one of those days someone would have in April, that no one would have suspected such a bitter snowstorm to come. The blizzard came when a cold, arctic wind from Canada met with the winds that came from the south. Everyone, including the kids, were dressed up with short sleeves. Just like how somebody would wear on a hot, spring day. The air from Canada carried heavy snow and harsh winds along with it, do the hurricane (Blizzard Brings Tragedy to Northwest Plains). The Childrens Blizzard hit both of South and North Dakota (back then in 1888, it was one territory), Nebraska, Minnesota, Montana, Wyoming, and Idaho, causing lots of heartbroken and unexpected deaths (McLeod). Temperature dropped from above freezing in many areas to well below z... ...izzard Brings Tragedy to Northwest Plains. History.com. A&E Television Networks, 12 Jan. 2007. Web. 25 Feb. 2014. NWS Internet Services Team. Glossary - NOAAs National brook Service.Glossary - NOAAs National We ather Service. National Weather Service, 25 June 2009. Web. 02 Mar. 2014.What Is a Blizzard? Weather Questions. Weather Questions, 30 Nov. 2010. Web. 03 Mar. 2014.Snow Storms Whats a Blizzard. Forces of Nature TQ 2000. Web. 3 Mar. 2014. .Laukaitis, Algis J. The Blizzard of 1888 -- the Force of a White Hurricane -- Hit 125 days Ago. JournalStar.com. JournalStar, 11 Jan. 2013. Web. 04 Mar. 2014. Snowstorms end-to-end History. Kent Heating AAAHeatingAC. AAA Heating AC. Web. 04 Mar. 2014.Blizzards. Blizzard. Oracle ThinkQuest. Web. 04 Mar. 2014. The Schoolchildrens Blizzard Analysis Essay -- childrens blizzard, snAt 1242 p.m. the air was perfectly calm for about one minute the next minute the sky was completely overcast by heavy black clouds which, for a few minutes previous, had hung along the western and northwestern horizon, and the wind veered to the west and blew with such violence as to render the position of the observer on the roof unsafe. The air was immediatel y filled with snow as fine as sifted flour (Potter). No one expected the blizzard that would soon come rolling over to create some of the unfortunate deaths. Now, the questions are what exactly happened during the storm, how are snowstorms created, and what damages it caused.On January 12, 1888, the Childrens Blizzard hits part of the Northwest Plains. This blizzard is also known as the Schoolchildrens Blizzard or Schoolhouse Blizzard (Potter). The name is associated with schoolchildrens because it was mostly children trying to go back home, that froze to death along their way. It was such a beautiful day, just like one of those days someone would have in April, that no one would have suspected such a bitter snowstorm to come. The blizzard came when a cold, arctic wind from Canada met with the winds that came from the south. Everyone, including the kids, were dressed up with short sleeves. Just like how somebody would wear on a hot, spring day. The air from Canada carried heavy snow and harsh winds along with it, causing the hurricane (Blizzard Brings Tragedy to Northwest Plains). The Childrens Blizzard hit both of South and North Dakota (back then in 1888, it was one territory), Nebraska, Minnesota, Montana, Wyoming, and Idaho, causing lots of heartbroken and unexpected deaths (McLeod). Temperature dropped from above freezing in many areas to well below z... ...izzard Brings Tragedy to Northwest Plains. History.com. A&E Television Networks, 12 Jan. 2007. Web. 25 Feb. 2014. NWS Internet Services Team. Glossary - NOAAs National Weather Service.Glossary - NOAAs National Weather Service. National Weather Service, 25 June 2009. Web. 02 Mar. 2014.What Is a Blizzard? Weather Questions. Weather Questions, 30 Nov. 2010. Web. 03 Mar. 2014.Snow Storms Whats a Blizzard. Forces of Nature TQ 2000. Web. 3 Mar. 2014. .Laukaitis, Algis J. The Blizzard of 1888 -- the Force of a White Hurricane -- Hit 125 Years Ago. JournalStar.com. JournalStar, 11 Jan. 2013. Web. 04 Mar. 2014 . Snowstorms Throughout History. Kent Heating AAAHeatingAC. AAA Heating AC. Web. 04 Mar. 2014.Blizzards. Blizzard. Oracle ThinkQuest. Web. 04 Mar. 2014.

Recommending Continued Sponsorship of the Posse Ride Essay -- Harley D

Recommending Continued Sponsorship of the Posse Ride This is to recommend continued sponsorship of the Posse ride. In order to maximize theeffectiveness and profit-making potential, I propose the following changes in this program 1) Repeatingsuccessful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants30 years after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation ofemployees on the rides. These new initiatives would help us better understand customer needs and build hankerlasting relationship with customers.A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. Itsan American icon that is much love and recognized around the world. So, while we are dedicated tocontinuous innovation, we have opted for evolution more than revolution to carefully preserve the elementsthat make a Harley plain Posse ride is one of the key elements. Riding is the essence of mo torcyclingexperience. The Posse ride builds resonance between die hard members of the Harley community. The storiesnarrated by riders allure non Harley/HOG members. The Posse ride presents us with an opportunity to gainfeedback from customers in an environment of extended accessibility and intimacy. Furthermore, it enablesus to provide promotional offering hearty the need of die-hard HOG members. The Posse Ride linksriders together into a broad community. The ...

Recommending Continued Sponsorship of the Posse Ride Essay -- Harley D

Recommending Continued Sponsorship of the Posse Ride This is to recommend continued sponsorship of the Posse ride. In order to maximize theeffectiveness and profit-making potential, I propose the following changes in this program 1) Repeatingsuccessful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants30 dogged time after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation ofemployees on the rides. These new initiatives would help us better understand customer needs and build longlasting relationship with customers.A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. Itsan American icon that is much love and recognized around the world. So, while we are dedicated tocontinuous innovation, we have opted for evolution more than revolution to carefully preserve the elementsthat make a Harley lucid Posse ride is one of the key elements. Riding is the essence o f motorcyclingexperience. The Posse ride builds resonance between die hard members of the Harley community. The storiesnarrated by riders entice non Harley/HOG members. The Posse ride presents us with an opportunity to gainfeedback from customers in an environment of extended accessibility and intimacy. Furthermore, it enablesus to provide promotional offering material the need of die-hard HOG members. The Posse Ride linksriders together into a broad community. The ...

Arnold Fiend/ No Friend Essay

A protagonist by the name of Connie in the myth short story entitled Where are you going, Where pose you been by Joyce sing Oates, soon learns that her trashy daydreams and self-absorbed behavior only leads to disaster by focal point of a man named Arnold Friend. Arnold Friend character in this story represents the devil. Connie, a horny high school freshman shows a strong disdain for family value but more concern with social reputation and slutty appearances. As the summer approaches she and her high school girlfriends obnoxiously parade the town seeking amusement from boys. furtive and scantily clad, Connie deceives her parents on a regular basis. While around her parents Connie dresses conservative and be considers graciously, reversely, in company of her friends she goes for the hooker look and carries herself as if she were a understandingless teenage squander. Soon trouble finds it way in this rebellious teens life as she produce more curious about her developing sexuali ty. In this exciting short story, Joyce Oates thrilled the reader with an intense built up suspense followed by a promising and thought provoking climax that not even the main character/ Connie could see coming.The story of a unexampled naive and considerably dense girl takes place in a artless suburb in a small and slow paced town. The story is told through with(predicate) the eyes of a mature, relaxed elder. The reader recognizes the use of unison, as it holds a hypnotizing effect upon the young socialite as she endeavors a journey that leads to disaster. Vain and socially obscure, Connie feels confronted with the constant comparison of her older and more mature sister named June. More accepted and valued by her parents, June assisted in household chores and earnestly saved money. By ontrast, Connies friends did not accept June she was favored more by her parents. She sat on the bed, shoeless and listened for an hour and a half to a program called XYZ Sunday Jamboree, record after record of hard fast shrieking songs, she sang along with (Giota/Oates) hobby the need to engage in rebellious and worldly activities, Connie held immature aspirations of seeking thrills, the main character foolishly wastes her time thinking of nothing and listening to music all day, she shows no thought or action of obtaining more substance in her character. Connies worldly and promiscuous behavior soon attracts the devil himself. aboveboard speaking, with the time Connie spent daydreaming about trash, she could have sought to become enlightened and about anything, be it family or world issues, but instead she chose to be a lofty regular at a local burger joint. Jane Barstow from the Salem press analyzes Connies actions For Connie, the bright-lit, fly-infested restaurant is a sacred building and the omnipresent music is like a church service always in the background, something on which she can depend. As if to parody Christian symbolism, Oates describes the grinning boy, hol ding a hamburger aloft, which caps the bottle-shaped restaurant.It is here that Connie finds the haven and blessing otherwise missing in her life. Barstow, (Jane) M. Where Are You Going, Where Have You Been?. Masterplots II Short Story Series, Revised Edition (2004) 1-3. MagillOnLiterature Plus. Web. 6 June 2012. Sadly, it was Connies idle mind attracted the devilish and scheming Arnold Friend. Connie refused to go to a Sunday BBQ with her family and chose instead to idle at star sign alone. Arnold Friend, a deceitful thirty- something portrays himself as a innocent eighteen year old he approaches Connie and ultimately rapes her.Through his convincing tone and devilish persistence, Arnold friend is viewed by most literary critics as Satan himself, The story has been subject to differing interpretations by various critics. It has been seen as an inverted fairy tale in which Connie is joined not with Prince Charming but with the Prince of Darkness. These readers have pointed out si milarities between Arnold Friend and the devil his disguise, his supernatural knowledge of the whereabouts of Connies family, his ability to lure Connie to him against her will, even his very name, which is by no coincidence about to Arch Fiend. (Korb) When we take a look at the sinister character of Friend it easy to interpret him as the devil. Take out the r in Arnold Friends name and you clearly discern what Arnold represents an old Fiend. Connie was attracted to Friends gold car, a color that is divine and often classified as the color of the gods. Before raping Connie, the satanic Friend inserts a boot in between Connies front door, One of his boots was strange at an angle, as if his prat wasnt in it (592).The ways the reader of this short story can distinguish Friends character to be the devil is by noticing through the story Friend has trouble standing in his boots. Surely, Friend, like Satan has Goat leg, Clearly that is why he cannot stand in his boots. Exploring this fur ther, The words scribed on Friends carMAN THE FLYING SAUCER indeed has the same letters that spells out HESATANLUCIFER . Through it all, however, she privately harbors innocent dreams of ideal love. One day, while home alone, she is approached by a strange man ominously named Arnold Friend, who is determined to seduce her and take her away.Rather than use force, Friend insinuates his way into Connies mind and subdues her defenceless and emerging sexuality Mann, Barry, and Alvin K. Benson. Joyce Carol Oates. Critical Survey Of Short Fiction, Second Revised Edition (2001) 1-7. MagillOnLiterature Plus. Web. 6 June 2012 Ultimately, Where are you going, where have you been, expresses the need for teens to be certain and active in positive thoughts and aspirations. The main character had a host of troublesome thoughts and instinctively acted upon them. When people are not present minded they become inhibit dangerous and undesirable lifestyle.The need to be present minded as a young pe rson is great for such as background as this. Rape and violence not only occurs when you dont expect it, but it also occurs when are empty minded and not aware. In the perspective of a young person, Cars can represent freedom, popularity and liberty, but In the story, Connie was attracted to Satan through his car and the persuasion. Considering a conscience and active Connie, this rape would not have existed. In closing, Arnold and his secret code that is was scribed on his car 33, 19,17 is also a bible verse that also questions the a character of Where are you going, where have you been.It is clear that the author, Joyce Carol oats his finessed the idea of an eternal presence in this book. Using this story as a warning and as an example of what an idle mind brings can not only spare your life but also your innocence. Citations and sources * Where are you going, where have you been/Intro to fiction/XJ Kennedy Diana Giota 11th ED. Where are you going,where have you been? , Joyce Car ol Oates, secure 1970 Ontario review *A summary and analysis of Where Are You Going, Where Have You Been?. Barstow, Jane M. Where Are You Going, Where Have You Been?. Masterplots II Short Story Series, Revised Edition (2004) 1-3. MagillOnLiterature Plus. Web. 6 June 2012. * Korb, Rena. An overview of Where Are You Going, Where Have You Been? . Short Stories for Students. Detroit Gale, 2002. Literature Resource Center. Web. 13 June 2012. ** Where are you going, where have you been/Intro to fiction/XJ Kennedy Diana Giota 11th ED. Where are you going,where have you been? , Joyce Carol Oates, Copyright 1970 Ontario review(592)

Consumer Traits and Behaviors Essay

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, purpose ways to solve these needs, making bribe decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, give rise plans, and implement these plans (e.g., by kind in comparison obtain or actually purchasing a product). Companies to determine the best, and useful merchandise of their product and services must study consumer traits and behaviors. By doing this extensive research, companies be sure to develop marketing plans directly aimed to the customer base they would like to attract. Sources of influence on the consumer.The consumer faces numerous sources of influence. Often, we take cultural influences for granted, that they are signifi fag endt. An Ameri fucking will usually not bargain with a storeowner. This, however, is a common practice in much of the World. The cultural influence washstand as well impact the a ctual things people feel are needs versus wants. The American elaboration, unfortunately is a greedy culture that can at propagation take for granted the fact that all of their needs are met and often metres confuse them with their wants. The cultural impact makes a fancy new sports gondola a need when there are children in third world countries that need food and water. Physical factors in any case influence our behavior. We are more in all likelihood to buy a soft drink when we are thirsty, for example, and food manufacturers down found that it is more effective to advertise their products on the radio in the of late afternoon when people are getting hungry. There are also documented instances where a persons obsessive want of an item can physically make a person ill when they cannot have them.A persons self-image will also tend to influence what he or she will buyan upwardly mobile manager may buy a flashy car to project an imageof success. Self image issues can also be closely related into cultural issues we all can face also, leading consumers to adopt an image of beauty that is not obtain able-bodied such as larger women developing a complex to become super model thin, and in return cause people to develop self nauseate towards the things about themselves and others that cannot be changed. Often times a persons self worth is measured in the things they have versus the content of who they are on the inside. Social factors also influence what the consumers buyoften, consumers seek to imitate others whom they admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes or ham and eggs for breakfast than to have rice, which is preferred in many Asian countries) and a subculture (e.g., rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population).Thus, sneaker manufacturers are eager to have their products worn by respect athletes. Something as simple as a Facebook like can take a product from obscurity to relevancy just like being listed on Oprahs favorite things. Finally, consumer behavior is influenced by learningyou try a hamburger and learn that it satisfies your hunger and tastes grievous, and the next time you are hungry, you may tump over another hamburger. We are also a culture of people to purchase the things that our family customarily purchased our band loyalty can be passed down from generation to generation. Consumer weft and Decision Making Problem Recognition. One model of consumer decision-making involves several steps. The first angiotensin converting enzyme is problem recognitionyou realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well.The second step is information searchwhat are some alternative ways of solving the problem? You top executive buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. The third step involves evaluation of alternatives. A skateboard is inexpensive, but may be ill suited for long distances and for rainy days. Finally, we have the purchase stage, and sometimes a post-purchase stage (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and onward between the stages. For example, a person may resume alternative identification during time evaluating already surviven alternatives. Consumerinvolvement will tend to vary dramatically depending on the type of product. In general, consumer involvement will be higher for products that are very expensive (e.g., a home, a car) or are super significant in the consumers life in some other way (e.g., a word processing program or acne medication).It is important to hit the books the consumers motivation for buying products. To achieve this goal, we can u se the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually lead to in demand(p) end benefit. Thus, for example, a consumer may see that a car has a large engine, leading to fast acceleration, leading to a feeling of performance, leading to a feeling of power, which ultimately improves the consumers self-esteem. A handgun may aim bullets with precision, which enables the user to kill an intruder, which means that the intruder will not be able to harm the consumers family, which achieves the desired end-state of security. In advertising, it is important to portray the desired end-states. Focusing on the large motor will do less good than portraying a successful person driving the car.AttitudesConsumer attitudes are a composite of a consumers (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some objectwithin the scope of marketing, usually a brand, product category, or retail store. These components are viewed together since they are highly interdependent and together represend forces that influence how the consumer will counterbalance to the object Consumer attitudes are both an obstacle and an advantage to a marketer. Choosing to discount or ignore consumers attitudes of a particular product or servicewhile developing a marketing strategyguarantees limited success of a campaign. In contrast, perceptive marketers leverage their understanding of attitudes to predict the behavior of consumers. These savvy marketers know exactly how to distinguish the take issueences between beliefs, attitudes, and behaviors while leveraging all three in the development of marketing strategies. beliefs or feelings toward a product or service. A behavioral intention is defined by the consumers belief or feeling with respect to the product or service.The cellular foretell industry is one of the rare bright spots in Asian business (Roberts, 1998). Chinas cell phone market has increased at an annual appendage rate of 80% since 1990 (Statistics of CMII, 2005). In 2001, Chinas cell phone marketgrew into 130 million users, exceeding the U.S.s market for the first time An attitude in marketing cost is defined as a general evaluation of a product or service formed over time (Solomon, 2008). An attitude satisfies a personal motiveand at the same time, affects the shopping and buying habits of consumers. Dr. Lars Perner (2010) defines consumer attitude simply as a composite of a consumers beliefs, feelings, and behavioral intentions toward some object within the context of marketing. A consumer can hold negative or positive (Robertson, 2001). Chinese cell phone user population reached 335 million (25% of the total Chinese population), 65 million more than 2003 (Statistics of CMII, 2005).Social and Cultural Settings Influence Consumer Behavior The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how the psychology of h ow consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media) The behavior of consumers while shopping or making other marketing decisions Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer and How marketers can adapt and improve their marketing campaigns and marketing strategies to more in effect reach the consumer.Consumers Interpret Marketing Messages DifferentlyConsumers interpretations of advertising messages have long been an important and controversial topic in advertising research (Jacoby and Hoyer 1982a, 1982b, 1987 Mick 1988b Russo, Metcalf, and Stephens 1981 Shimp and Preston 1981). The term s comprehension and interpretation are used interchangeably here. Readers who question the synonymy of those terms are also likely to believe that denotation and connotation are separate constructs- -likely because they associate comprehension with denotation and interpretation with connotation. This article seeks to defy thedenotation/connotation distinction with respect to advertising illustrations. Comprehension itself is conceptualized generally in this article from a level of processing perspective, specifically as a cue-induced spread of activation of semantic concepts (knowledge structures). Inference is the basic mechanism of this activation and also accounts for the meanings constructed as a function of bridging two already activated concepts.Historically, most empirical work has centered on consumers processing of linguistic information recently, researchers have paid increased attention to nonlinguistic features (e.g., Childers and Houston 1984 Edell and Staelin 1983 Joh nson, Zimmer, and Golden 1987 Richards and Zakia 1981 Rossiter and Percy 1980 Zakia 1986). Lengthy theoretical writings on visual communication in advertising have also appeared (Rossiter and Percy 1983). Despite this trend, few have actually studied the semiotic substance of consumers interpretations of advertising illustrations. For instance, Thematic Apperception Tests remain widespread in the advertising industry for Pretesting visual content. Yet, advertising scholars have exerted little effort to employ such semantic -unveiling methods to inform theory and assess propositions about consumers interpretations of nonverbal ad information.ConclusionIn this document, we have been able to showcase the psychological processes and presented three social processes that impact and influence consumer behavior. As we explore the fabulous relationships between traits and behavior we can demonstrate the marketing and tools that are needed to develop effective marketing strategies that wil l influence the way people buy the products that are purchased. Understanding these consumer traits and behaviors can make the company a very successful and profitable company. Understanding or a lack there of, this relationship between consumer traits and be the making or breaking of any corporation. This class and the training of being able to understand just how important it is to be able to interpret the messages that are being sent both to and from the consumer.ReferencesRetrieved From http//www.jstor.org/stable/2571413Retrieved From http//www.marketingteacher.com/lesson-store/lesson-internal-influences-lifestyle-attitude.html Retrieved From http//www.consumerpsychologist.com/(2011, 04). A Structural Equation Model of Perceived Price on Value Perceptions a Consumer Psychology View. StudyMode.com. Retrieved 04, 2011, Retrieved From http//www.studymode.com/essays/a-Structural-Equation-Model-Of-Perceived-6608

Process Writtun Format

fall guy SCHEME FOR WRITING PORTFOLIO (20 tag) WRITING PORTFOLIO (20%) PORTFOLIO 1. MARK Entry 1 2 paragraphs with topic blames in 2 different locations 2. Entry 2 2 paragraphs that have different strategies of introduction 3. Entry 3 i) one(1) paragraph with a number of cohesive devices ii) two(2) paragraphs with different strategies of conclusion. 4. Entry 5 2 label (1 track for each introduction strategy) 3 label (1/2 curb for each cohesive device at least 2 cohesive devices) (1 photographic print each for conclusion strategy) Entry 4 5. 2 mark (1 mark for each topic entence) 7 marks (1 mark for each error set free Acknowledge the sources of portfolio entry 1-3 using source) the APA format (7 paragraphs from 7 different sources) 6 marks (1 mark for each point) Thorough analysis of an expository essay i) asylum strategy ii) Thesis asseveration iii) Topic sentences iv) Type of accompaniment detail v) Cohesive devices vi) Concluding strategy TOTAL = 20 mark xxv MARKING SCHEME FOR SUMMARY WRITING (30 MARKS) (QUIZ 20%) *subject to change Content 11 marks Documentation nomenclature 4 marks 10 marks Paraphrasing 5 marks __________ 0 marks 1. Content 11 marks Topic sentence/introduction Supporting details Concluding sentence 2. 1 mark 9 marks (6 details 1? points each ? for the technique, 1 for elaboration) 1 mark Documentation 4 marks Quotation Paraphrase with fitting use of one reporting verb. Reference 3. mentioning 1 mark 1 mark 2 marks Language Band very Good to exquisite 9 10 Highly organized order of applicable points. Effective use of transition language and phrases for a smooth flow of sentences a nd messages are clearly conveyed. Minimal errors in grammar, spelling and punctuation.Fairly Good to Good 7-8 Logical order of relevant points. Adequate use of transition words and phrases for a satisfactory flow of sentences and messages are sufficiently conveyed. Several errors in grammar, spelling and punctuation. xxvi Fair to on the bu tton 4-6 Loosely organized with a scattering of relevant points. Inadequate use of transition words and phrases leading to a lack of continuity in sentence f low and relatively distorted message. rat errors in grammar, spelling and punctuation. very(prenominal) distressing to poor 13 4. Extremely disorganized with disjointed points.An absence of transition words and phrases leading to constitutional disarray in sentence flow, hardly communicating any message. Numerous errors in grammar, spelling and punctuation. Paraphrasing Band Very Good to Excellent 5 telling paraphrasing very little lifting from fender text. Fairly Good to Good 4 A satisfactory attempt at paraphrasing near lifting from original text. Fair to Average 3 Very little paraphrasing mainly lifting chunks out of original text. Very Poor to Poor 12 Copying word for word from original text. xxvii MARKING SCHEME FOR ARGUMENTATIVE ESSAY (50 MARKS) WRITTEN ASSIGNMENT 5%) CONTENT 20 MARKS RHETORICAL STRUCTURE 10 MARKS LANGUAGE 20 MARKS CONTENT (20 MARKS) PREPARATION AND INTRODUCTION (5 MARKS) Audience 1 mark Purpose 1 mark (to convince/ to acquit/ to weightlift/ to influence) INTRODUCTION General statement 1 mark W riters Stand 1 mark Thesis statement 1 mark (must imply 2 pro-arguments & 1 counter argument) BODY separateS (12 MARKS) PRO-ARGUMENT PARAGRAPH 1 (4 marks) Topic Sentence Supporting details 1 mark 3 marks (1 ? mark for each relevant supporting detail) PRO-ARGUMENT PARAGRAPH 2 (4 marks) Topic SentenceSupporting details 1 mark 3 marks (1 ? mark for each relevant supporting detail) COUNTER-ARGUMENT PARAGRAPH (4 marks) Topic Sentence Supporting details 1 mark 3 marks (1 ? mark for each relevant supporting detail) CONCLUDING PARAGRAPH (3 MARKS) Summary/Restatement of ideas Comment Restatement of stand 1 mark 1 mark 1 mark xxviii RHETORICAL STRUCTURE (10 MARKS) This refers to the ability of the writer to persuade his or her stand using ideas, connective words and staying inwardly the topic. Marks in this section are awarded for the following Unity This refers to the points made.All statements must be data link up to the point being made. If there are foreign statements in the paragraph, then we say that there is no symmetry in the paragraph. Coherence Refers to the arrangement or ordering of sentences and paragraphs (time order, order of importance, cause and effect order, and so forth ) Transitions the signal words that are utilize to show the link between sentences and ideas (firstly, next, moreover, however. ) MARKS IMPRESSION DESCRIPTORS 9-10 Very good catch linking words are used effectively to link the sentences and ideas. There is very strong unity in the paragraphs.Paragraphs have been ordered to a conceive pattern of organization. 7- 8 Good Appropriate linking words are used less effectively to link the sentences and ideas. There is a strong unity in the paragraphs. Paragraphs have been ordered to a reasonable preconceived pattern of organizatio n. 5-6 Average Appropriate linking words are used to link the sentences and ideas but well-nightimes inadequately. There is some unity in the paragraphs. Paragraphs have been ordered and some move of the pattern can be discerned. 3-4 Weak Some appropriate linking words are used to link the sentences and ideas but insufficient.There is hardly unity in the paragraphs. Paragraphs have been ordered but no pattern can be discerned. xxix 0-2 Poor No appropriate linking words are used to link the sentences and ideas. There is no unity in the paragraphs. Paragraphs have not been ordered. They are just blocks of writing not related to one another. LANGUAGE (20 MARKS) MARKS IMPRESSION DESCRIPTORS 17-20 Very good Language accurate with very few minor errors. spell out mostly accurate. Uses appropriate and varied vocabulary. Uses variety of sentence structures to express ideas Presents controls effectively. 13-16 GoodLanguage used fairly accurate with some minor errors. Spelling to a large extend accurate, although errors are found. phrase used is varied and appropriate although some may not be appropriate. Variety of sentence structures are used although not perfect. Presents view points quite effectively. 10-12 Average Language used may sometimes be inaccurate. Spelling mistakes do occur but do not affect comprehensibility. Uses some appropriate vocabulary but generally lacking in variety. Uses sentence structures that are simple to express ideas. Attempts to presents views satisfactorily. xxx 5-9Weak A lot of grammatical mistakes in the script. Spelling mistakes are very rampant which makes reading difficult. Poor vocabulary. Sentences structures are mainly simple types. Hardly any attempt to present view points. 0-4 Poor Multiple errors found throughout the script. Meaning is not clear. Vocabulary inappropriate. No attempt to present view points. xxxi ORAL PRESENTATION EVALUATION impress (50 MARKS) ORAL PRESENTATION 15% ORAL PRESENTATION (GROUP ___________) Deb ate topic ____________________________________________________ ___________ Affirmative (Speaker A) Negative (Speaker B)Affirmative/ Negative (Speaker C) Name ________________ Name ________________ Name ____________________ Matric No ______________ Matric No _______________ Matric No __________________ SPEAKER A DELIVERY SPEAKER B SPEAKER C 1 2 3 4 5 Eye contact 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Fluency 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Enthusiasm 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Body Language 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Adherence to time limits 1 2 3 4 5 1 2 3 4 5 SPEAKER A 1 2 3 4 CONTENT 5 SPEAKER B translation/Explanation of SPEAKER C 1 2 3 4 5 1 2 3 4 5 Proposition 1 2 3 4 5 Refutation/Rebuttal 1 2 3 4 1 2 3 4 5 1 2 3 4 5 Supporting evidence 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Language 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Organisation 1 2 3 4 5 1 2 3 4 5 Speaker A ________/50 marks Speaker B ________/50 marks Speaker C ________/50 marks xxxii MARKING SCHEME FOR EXEMPLIFICATION & COMPARISON AND CO NSTRAST ESSAYS (50 MARKS) (FINAL EXAMINATION 50%) CONTENT 20 MARKS RHETORICAL STRUCTURE 10 MARKS LANGUAGE 20 MARKS CONTENT (20 MARKS) INTRODUCTION (3 MARKS) Introductory statement 1 mark Background information 1 mark Thesis statement 1 mark (must include 3 main points) BODY PARAGRAPHS (15 MARKS)BODY PARAGRAPH 1 (5 marks) Topic Sentence Supporting details 1 mark 4 marks (Award 2 marks for each relevant supporting detail) *0 mark for off-topic supporting detail/topic sentence BODY PARAGRAPH 2 (5 marks) Topic Sentence Supporting details 1 mark 4 marks (Award 2 marks for each relevant supporting detail) *0 mark for off-topic supporting detail/topic sentence BODY PARAGRAPH 3 (5 marks) Topic Sentence Supporting details 1 mark 4 marks (Award 2 marks for each relevant supporting detail) *0 mark for off-topic supporting detail/topic sentence CONCLUDING PARAGRAPH (2 MARKS) Summary/RestatementComment (Concluding technique) 1 mark 1 mark xxxiii RHETORICAL STRUCTURE (10 MARKS) This refers to the ability of the writer to persuade his or her stand using ideas, connective words and staying within the topic. Marks in this section are awarded for the following Unity This refers to the points made. All statements must be related to the point being made. If there are irrelevant statements in the paragraph, then we say that there is no unity in the paragraph. Coherence Refers to the arrangement or ordering of sentences and paragraphs (time order, order of importance, cause and effect order, etc. Transitions the signal words that are used to show the link between sentences and ideas (firstly, next, moreover, however. ) MARKS IMPRESSION DESCRIPTORS 9-10 Very good Appropriate linking words are used effectively to link the sentences and ideas. There is very strong unity in the paragraphs. Paragraphs have been ordered to a preconceived pattern of organization. 7- 8 Good Appropriate linking words are used less effecti vely to link the sentences and ideas. There is a strong unity in the paragraphs. Paragraphs have been ordered to a reasonable preconceived pattern of organization. 5-6 AverageAppropriate linking words are used to link the sentences and ideas but sometimes inadequately. There is some unity in the paragraphs. Paragraphs have been ordered and some parts of the pattern can be discerned. 3-4 W eak Some appropriate linking words are used to link the sentences and ideas but insufficient. There is hardly unity in the paragraphs. Paragraphs have been ordered but no pattern can be discerned. xxxiv 0-2 Poor No appropriate linking words are used to link the sentences and ideas. There is no unity in the paragraphs. Paragraphs have not been ordered. They are just blocks of writing not related to one another.LANGUAGE (20 MARKS) MARKS IMPRESSION DESCRIPTORS 17-20 Very good Language accurate with very few minor errors. Spelling mostly accurate. Uses appropriate and varied vocabulary. Uses variety of sentence structures to express ideas Presents views effectively. 13- 16 Good Language used fairly accurate with some minor errors. Spelling to a large extend accurate, although errors are found. Vocabulary used is varied and appropriate although some may not be appropriate. Variety of sentence structures are used although not perfect. Presents view points quite effectively. 10-12 Average Language used may sometimes be inaccurate.Spelling mistakes do occur but do not affect comprehensibility. Uses some appropriate vocabulary but generally lacking in variety. Uses sentence structures that are simple to express ideas. Attempts to presents views satisfactorily. xxxv 5-9 W eak A lot of grammatical mistakes in the script. Spelling mistakes are very rampant which makes readin g difficult. Poor vocabulary. Sentences structures are mainly simple types. Hardly any attempt to present view points. 0-4 Poor Multiple errors found throughout the script. Meaning is not clear. Vocabulary inappropriate. No attempt to present view points. xxxvi

A Character Study About An Enemy

We all go through life meeting various people and learning how to sell the varying degrees of personality that are presented to us. Some of the people whom we understand and can identify with to a certain extent become our fri peculiaritys and acquaintances.While the others whom we cannot relate to or commence a serious clash of personalities with become our enemies. The degree and extent of how we are rivals to a person will solely depend upon how we choose to handle our friction with that person.We can choose to ignore the person and try to avoid all contact with that person in order to avoid trouble. But, at that place are cadences in our lives when we simply cannot avoid those people or that person because the circle we move in is so small that we have no choice but to mingle and work with the person. This particular scenario is most evident during our generateing up and maturing years in school.The school bully is the most regular enemy that an adolescent or teenager can have. An enemy can come in any shape, form, size, and gender, so how we deal with that person depends upon the foundation of the family with that person.For starters, I have to point out that nobody ever sets out to meet people thinking of whom will be an enemy at the end of the day. A person sets out looking for friends and sometimes, it is those friends who eventually turn into an enemy.That is what happened to me and the person who has become my enemy. We actually grew up a few houses from each other and were friends during our archeozoic childhood. We spent our childhood as friends and playmates, even sleeping over when it was possible to do so. But one day, things changed between us. The parents of my friend divorced and my friend had a really hard time coping with the situation.Over time, I saw that my friend was slowly morphing into my enemy and I was helpless to do anything about it. The more I tried to help, the angrier the person got until it got to the point that I was told to back off any stay out of this persons personal business. After that, this person chose to go with some of the kids in the town who were deemed the wrong crowd. It was at this point where my friend turned into my enemy.Over time, our physical characteristics changed just as this persons unexplained hatred towards me seemed to grow with every passing day. My enemy was now a person a full head taller than me, of a thinner build than I am, but with 4 times my body strength.I really did not understand what I had done wrong for this person to hate me so much that I had been turned into a virtual bully target every single day at school. The anger only seemed to reach a feverish pitch every time there was a parent-child exercise in school where I participated on my parents nudging because it was a good social activity for all of us.The day after the activity was always the hardest part for me at school because this person seemed to be waiting with so much pent up anger that was ju st waiting to be released, usually upon me. I could not understand why this person was like this when we were so close before. It was only after careful analysis of the situation that I narrowed down the reason for the anger to look up to and jealousy.This person had resented that my parents were not broken up and that we were still a happy family while theirs had fallen apart. The envy of having both parents there for me when I needed them was too much for this person to see so the only solution was to act upon the anger.I viewed the person as my enemy because of the hurt being inflicted upon me mentally, emotionally, and at times physically, while this person saw me as an enemy because I had what was now lost to him, a family unit.Such a paradox was beyond my power to solve and so I had to accept the fact that my friend was gone and in his place was this person whom I no durable knew nor understood. Nothing was left of our original friendship, instead, what we had now was just bad blood and my hope that eventually, my enemy would once again be my friend.