Recommending Continued Sponsorship of the Posse Ride Essay -- Harley D

Recommending Continued Sponsorship of the Posse Ride This is to recommend continued sponsorship of the Posse ride. In order to maximize theeffectiveness and profit-making potential, I propose the following changes in this program 1) Repeatingsuccessful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants30 dogged time after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation ofemployees on the rides. These new initiatives would help us better understand customer needs and build longlasting relationship with customers.A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. Itsan American icon that is much love and recognized around the world. So, while we are dedicated tocontinuous innovation, we have opted for evolution more than revolution to carefully preserve the elementsthat make a Harley lucid Posse ride is one of the key elements. Riding is the essence o f motorcyclingexperience. The Posse ride builds resonance between die hard members of the Harley community. The storiesnarrated by riders entice non Harley/HOG members. The Posse ride presents us with an opportunity to gainfeedback from customers in an environment of extended accessibility and intimacy. Furthermore, it enablesus to provide promotional offering material the need of die-hard HOG members. The Posse Ride linksriders together into a broad community. The ...